MedGeo

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ABOUT US

About MedGeo

It’s 2024, and job boards are still the default for medical associations.

But why? Let’s unpack it.

Back to Where It All Started

Rewind to the early ‘90s for a quick minute. 

Bryan and Deanna Bassett had a big idea. 

There were no offices, no outside consultants, just a vision and a lot of coffee. They built the world’s first healthcare job board—only the second job board ever. Health eCareers transformed the game, connecting medical associations, employers, and job seekers.

Within a few years, medical associations were the go-to for finding jobs and top talent.

The team behind it? World-class. And while that team went on to do big things across other industries over the last decade, they never lost touch. Or their passion for helping medical associations win in the recruitment space.

Three decades later, the world couldn’t be any more different. Yet, medical association job boards remained remarkably the same: more jobs and more employers but little to no innovation.

Here’s the kicker: today, associations are working harder than ever to provide innovative member benefits and find new sources of non-dues revenue .

Something has to give.

Fast Forward: Job Boards on Autopilot

Reigniting the Fire

Remember that original leadership team? They kept meeting over coffee, always asking the same question: “How can we better help medical associations deepen member loyalty, strengthen engagement, and win back their members?” “With so many fields facing significant shortages, how can we help employers better engage and hire the hardest-to-find talent.”

Finally, there was an “a’ha” moment. Job boards haven’t changed because they are still based around the job and not around the member.

In hindsight, this answer seems obvious, as always the best do.

Based on the insight came action. The world didn’t need another job board. So, we decided not to build one.

MedGeo: A Whole New Approach

Three decades later, the world couldn’t be any more different. Yet, medical association job boards remained remarkably the same: more jobs and more employers but little to no innovation.

Here’s the kicker: today, associations are working harder than ever to provide innovative member benefits and find new sources of non-dues revenue .

Something has to give.

MedGeo isn’t just about finding a job; it’s about seeing the full picture of opportunities in the market. It’s for those looking to move up, branch out, or pivot entirely. It’s a dynamic platform for a dynamic field.

Built by the People
Who Know You Best

The founding team behind MedGeo didn’t just stumble into this. They built Health eCareers from the ground up, creating a network where medical associations and their members thrived for decades.

They know the space, the key players, and what truly motivates members. And they never stopped believing in the mission—to help medical associations own their recruitment space.

Constantly Improving

We know this work will never be done. Based on feedback from associations and members, we’re constantly refining MedGeo. This isn’t just another tool in the toolbox; it’s a whole new toolkit. We’re here to empower job seekers and turn your career center into a robust, revenue-generating asset.

The Future of Career Services

We’re not stopping here. The future of career services is more than filling vacancies. It’s about creating connections, fostering growth, and building a real community. MedGeo is leading this movement, and we couldn’t be more excited to work in partnership (hand in hand) with forward-thinking medical societies.

Founders

Deanna Bassett

Deanna Bassett

23 years in recruitment
18 years in healthcare recruitment

Bryan Bassett

Bryan Bassett

26 years in healthcare recruitment

BrIan Burson

BrIan Burson

34 years in recruitment
6 years in healthcare recruitment

Jarod Collins

Jarod Collins

19 years in healthcare recruitment

Justin Maclean

Justin Maclean

10 years in healthcare recruitment

Kristina Yarrington

Kristina Yarrington

9 years in recruitment and digital marketing space

Leadership

Jarod Collins

Jarod Collins

EVP
Strategic Partnerships

Johnathan Lasswell

Johnathan Lasswell

Lead
Architect

Kristen Greco

Kristen Greco

Senior Product
Manager

Allison Schwartze

Allison Schwartze

Sr. Director of
Operations

Mackenzie Munoz

Mackenzie Munoz

Engagement
Manager

Board Members

Kristina Yarrington

Kristina Yarrington

Chief Marketing
Officer, AdSwerve

Eric O'Conner

Eric O'Conner

Chief Innovation Officer,
American Association of Nurse Anesthesiology (AANA)

Tony Stajduhar

Tony Stajduhar

President, Jackson
Physician Search

Deanna Bassett

Deanna Bassett

CEO, MedGeo
Ventures

Advisory Board

Nicole Gillard

Nicole Gillard

Senior Director, Medical
Staff Development
Community Health Systems

Rebekah Apple

Rebekah Apple

Director, Master of Medical Management
Carnegie Mellon University-
Heinz College of Information Systems
and Public Policy

Renee Stacy

Renee Stacy

Director, Talent Acquisition
St. Luke’s Health System

Ready to Join
the Movement?

Job boards are dead and should have been declared so long ago.

The future? It’s all about building a vibrant, engaged career ecosystem that’s as advanced and innovative as the medical field itself.

Are you ready to lead the change? We sure are.