Short-Term Effort,
Long-Term Triumph
How MedGeo and AAOS helped an orthopaedic recruiter
build a staggering two-year talent pipeline.
Background
As a thriving 10-practice MSO, United Musculoskeletal Partners (UMP) is forever on the hunt for rising physicians. But, over the last few years, finding top-tier orthopaedic surgeons has become more challenging than ever. And for a private practice backed by private equity, it’s an even steeper uphill battle.
To attract and build relationships with in-demand docs, they have to first highlight the positives of private equity backing and show how UMP stands out—a feat that’s nearly possible with typical cold recruitment tactics.
When the American Academy of Orthopaedic Surgeons (AAOS) launched a brand new career platform backed by MedGeo Ventures, UMP jumped at the opportunity to explore the benefits of an additional hiring resource.
Innovation in Action
AAOS partnered with MedGeo Ventures to create ACCELERATE by AAOS—a map-based career platform. This innovative tool transformed AAOS’s job center, providing employers with unparalleled access to the association’s highly skilled talent pool while supporting members throughout every stage of their career search and hiring journey.
For UMP, ACCELERATE by AAOS offered access to a vast network of medical professionals and postgraduate students across three key markets—Atlanta, Dallas, and Denver. Additionally, the platform’s unique model allows UMP to purchase a single subscription and post unlimited job openings, eliminating the need to pay per listing. This created a cost-effective, long-term solution that delivered significant value over time with minimal ongoing effort.
One of the most impactful features for UMP is the built-in notification option. This feature enables members to set up alerts whenever new jobs are posted in their preferred markets. When a post from UMP appears in their alerts, it encourages candidates to explore more about the practice. As Stacie Berlin, Physician Recruiter for UMP, shared, “It has opened us up to an expanding web of professionals who’ve either never heard of UMP or otherwise wouldn’t have considered us.”
ACCELERATE’s Impact
Aside from connecting with top talent across the country, UMP’s most immediate benefit is the lightning-fast line of communication. As soon as a job opening is posted, conversations begin. These discussions about the opportunities and challenges of private practice are mutually beneficial, even if the timing or fit isn’t right for either side.
Expanded Reach
In fact, expedited networking unlocked an unprecedented milestone for the business. With so many new relationships and a skyrocketing awareness of their practice, they’re now hiring two years out instead of scrambling for immediate backfills.
Accelerated Applications
After 111 job applications in under six months, UMP secured two letters of intent with preeminent orthopaedic surgeons. Both of whom they most likely wouldn’t have met without the connections created through the AAOS career platform. That’s not to say it’s their only recruitment tactic. But ACCELERATE by AAOS has become a core aspect of their ongoing recruitment methodology, not just a short-term tactic.
New Opportunities
Perhaps most importantly, the personal service and attention to detail from ACCELERATE by AAOS consultants have helped them become one of the most searched practices on the platform. Their 19,000 brand impressions led to over 4,000 site views and 1,100 individual job views.
Making a Lasting Impression
After an eye-opening several months of partnership, UMP “highly recommends” ACCELERATE by AAOS to any orthopaedic practice looking for new ways to expand their network.
If you’re a medical employer looking to reach AAOS’ exclusive network of members, it’s time to explore ACCELERATE.