Rethinking PM&R
Recruitment
How MedGeo and AAPM&R revitalized
hiring strategies for the nation’s largest physiatry group.
Background
As the largest physiatry group in the nation, Medrina staffs over 1,200 facilities with more physiatrists than any other medical organization.
Maintaining this scale means consistently filling job openings across 70 to 80 locations nationwide.
While Medrina’s annual outreach efforts—including 25 residency dinners—have been effective, traditional medical job boards failed to provide ongoing, strategic value. Medrina needed more effective and modern recruitment solutions to keep pace with their growing needs.
Enter: the American Academy of Physical Medicine and Rehabilitation’s (AAPM&R) newly launched PM&R Aspire platform, developed in collaboration with MedGeo Ventures.
A Modern Approach
PM&R Aspire is an innovative, map-based career exploration platform designed exclusively for AAPM&R’s 7,600 members and 2,400 residents and fellows.
Built to empower job seekers with actionable insights, the platform surpasses traditional job boards by offering:
- Interactive map layers with housing costs, commute times, and other critical data.
- Seamless communication tools for connecting with employers pre-application.
- The ability to “follow” locations or markets for instant updates on new openings.
- Direct access to AAPM&R career liaisons for personalized research and referrals.
Most importantly, PM&R Aspire engages with active, passive, and future job seekers, ensuring immediate hiring needs are met while building a robust talent pipeline for the future.
PM&R Aspire’s Impact
PM&R Aspire provided Medrina with the comprehensive, ongoing recruitment platform they had been seeking.
Unlike traditional platforms, PM&R Aspire’s cost structure is based on site listings rather than individual jobs. This allows Medrina to post unlimited roles simultaneously across multiple locations—removing the need to prioritize only their most critical openings.
Because Medrina’s postings are based on geographic regions instead of specific addresses, the platform’s interactive, map-based design perfectly suits their recruitment strategy.
Accelerated Applications
In just the first week of using PM&R Aspire, Medrina received 10 qualified applications—a dramatic improvement from historical medical job sites they’ve leveraged, which yielded just one or two applicants per quarter.
With PM&R Aspire, employers are instantly notified when an applicant expresses interest in a role. These notifications include key details, such as hiring information and CVs, enabling Medrina to expedite follow-ups and streamline the hiring process.
Elite Talent
PM&R Aspire offers something no other career platform can: direct access to AAPM&R’s members—a critical advantage for employers seeking top-tier medical professionals and physiatrists.
For Medrina, this access led to connections with applicants from elite residency programs. The platform’s modern, interactive functionality also attracted a broader, more diverse pool of candidates, including tech-savvy and younger professionals.
As a result, Medrina secured both experienced physiatrists for immediate roles and commitments from elite post-graduates who will join in the next 1–2 years.
New Doors Opened
PM&R Aspire’s reach and popularity extend beyond the capabilities of traditional job boards. For Medrina, this opened doors to additional recruitment dinners, expanded networking opportunities, and future hiring pipelines—both on and off the platform.
Bringing it All Together
Medrina is thrilled with the transformation PM&R Aspire has brought to their recruitment strategy, far surpassing the results of AAPM&R’s previous platform.
If you’re a medical employer looking to reach AAPM&R’s exclusive network of members, it’s time to explore PM&R Aspire.